It is rightly said, that “The first impression is the last impression”. This is why reviews hold a special place in online brand building. Hence, there is no denying the fact that a review can make or break your business. If your website has good reviews it will surely catch the attention of the customers. The power of reviews will not just help you to achieve online business success but also rank your business higher on SERPs.
As the BBB is a widely trusted organization, a rating on its website could greatly impact a small business. The accreditation process guarantees that a business makes a good-faith effort to resolve customer complaints and respond to inquiries, which makes a business more trustworthy in the eyes of a consumer. With accreditation (and its fee), you get increased exposure online, access to workshops and webinars, and much more.