It is rightly said, that “The first impression is the last impression”. This is why reviews hold a special place in online brand building. Hence, there is no denying the fact that a review can make or break your business. If your website has good reviews it will surely catch the attention of the customers. The power of reviews will not just help you to achieve online business success but also rank your business higher on SERPs.
The importance of responding to customers online could not be more important, as reviews are often the first point of contact a potential customer has with a business. Aside from the fact that reviews from customers help other customers decide whether they should visit a business or not, business reviews are now more prevalent on search results pages.
The idea behind the Expresit app is to "celebrate publicly, fix privately." Good reviews of employees, co-workers, services or products get published publicly on the business's page, but negative reviews get sent right to the business owner so that any issues are brought right to their attention and can be fixed privately. The app is available for both iOS and Android, but it also has a website.