Consumers increasingly interact with brands through social channels, and there is no social platform more prevalent than Facebook. It follows, then, that the business reviews on Facebook are seen and shared by many potential customers. Businesses should take note of the big wins and big mistakes that a business can experience when opening themselves up to social media.
So what’s the big deal about business reviews and review sites? Well, more than 93% of consumers take online reviews into account when making their purchase decisions. Businesses are told to get more reviews on review websites to keep attracting new customers. And, as consumers, we are constantly being asked to leave a review for almost every transaction we complete.
Consumers increasingly interact with brands through social channels, and there is no social platform more prevalent than Facebook. It follows, then, that the business reviews on Facebook are seen and shared by many potential customers. Businesses should take note of the big wins and big mistakes that a business can experience when opening themselves up to social media.
While it can be easy for a company to take negative comments to heart, it is important to recognize that reviews are constructive feedback. All in all, reviews are actually valuable feedback! They help a company gauge their performance and see how they can improve. There is always room for improvement and a lot can be learned even from positive business reviews. Vendasta's white-label digital marketing agency has a team of experts that analyze and respond to hundreds of reviews every day.
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